We chat with Corey Harnish, co-founder of The Good Cards project, which is changing the world one little act of kindness at a time. This fun and interactive initiative is spreading happiness and touching lives all around the world, and you can take part, too...


In the grander scheme of things, we might – at times – feel insignificant, and yet, if we look closely,  little things are so important. That grumpy person on the Metro or the friendly smile in the line at the bakery can significantly influence our mood and therefore the rest of our day.

Indeed, our reaction to the next person we meet and whether we're annoyed or react with kindness and a smile might then influence their subsequent interaction, and so on. Making use of this so-called 'butterfly effect' and spreading kindness playfully is a mission The Good Cards has set out to achieve.

Corey Harnish, CEO of Better World International, and one of the co-founders of The Good Cards project has made the time to answer some of our questions. Learn more about The Good Cards and how to change the world one card and one act of kindness at a time!


Hi Corey! So, tell us, what is The Good Cards project exactly?

“The Good Cards has been described as the Pokemon Go for doing good! The Good Cards is a digital platform and mobile app that motivates and empowers people to perform real-life acts of kindness and good deeds in a fun and meaningful way.”


And how does The Good Cards work?

“The Good Cards uses a physical card and a mobile app to engage people in performing acts of kindness - in a way that is easy and fun! Here's how:

  1. You start with a physical Good Card.
  2. Scan it in The Good Cards app.
  3. You receive a mission to do something good for someone else and share the story about your mission.
  4. Pass your Good Card on to the next person.
  5. Get notified of your ripple effect of kindness!


As your Good Card travels from person to person around the globe, you can track it in your Good Card app and get notified of the ripple effect of the kindness and good deeds you’ve inspired around the world.

“Right now, The Good Cards is in its early stage, and missions are focused on acts of kindness to ourselves, our social circle, as well as anonymous good deeds. As it continues to grow and develop, it will expand beyond just acts of kindness. There will be missions focused on Sustainable Development Goals and social impact at large. Over time, we will incorporate a model for corporations to easily engage employees and consumers in their Corporate Social Responsibility initiatives.”


Sounds great! And what are Dreamers?

“Dreamers are those people who want to make a difference in this world and most likely are taking action to make it happen. Our tribe is a community of Dreamers who are active in doing good deeds. We've learned that a lot of Dreamers want to do good but either don't know what to do, or they lose motivation for doing good because they don't believe their small actions have an impact.”


So, how do you cater to their needs?

“We've created a fun and meaningful experience to solve these concerns! With The Good Cards, Dreamers can get guidance in doing good deeds while seeing the ripple effect of kindness their actions make on others.”

The Good Cards successfully spreads happiness through fun interactions


Do you think you can transform any person to become a Dreamer?

“We believe anyone can become a Dreamer if they personally experience the positive impact of doing good to others. Positive psychologists have proven that altruism and giving have as strong of an impact on the giver as they do on the recipient of kindness.

“Dreamers are those people who want to make a difference in this world and most likely are taking action to make it happen.” Corey Harnish

“Our goal is to empower people to feel the power of kindness individually because then they will experience transformation on their own, and thus make the world a kinder, happier place.”


 Why are kindness, love and happiness important, and why gamify it?

“In today's world, with the political climate, the amount of negativity, and divide across cultures, people have lost faith in humanity. Something needs to be done to change this. In my opinion, the way to do so is to "kill them with kindness." Rather than fighting back or criticizing others for their wrongdoing, we believe the answer is to give people what they need - kindness, love, and happiness.

“These are so important because when we experience kindness, love, or happiness, we want to share it with others.  When we look at the research, we see a tremendous social benefit to people and communities when these emotions are common.”


RELATED: The power of kindness


But does kindness need to be cool and trendy?

“For us, there was no other way than to make doing good fun and meaningful. The intention behind 'gamifying' kindness is to create a space and framework that motivates and empowers people to do good.

“By doing this, kindness becomes a fun experience to share with others, and something people might be inspired to join and be a part of. Now, when you do a good deed, you literally watch as your Good Card travels the world creating a ripple effect of kindness.”


Can you share with us any success stories?

“The success stories range from self-care days were people finally are taking time to treat themselves, to fundraising 1,000 to give holiday gifts to a Polish family, to thoughtful anonymous care packages to friends and family.”


And what is the global impact up till now?

“For us, it's important to recognise each act of kindness rather than get caught up in the global impact, as the global impact will happen from the chain reaction of smaller individual actions. When you focus your attention on the individual lives you touch you begin to truly see and feel the real impact. In less than a year, Good Cards have touched lives in 33 countries, and it's only the beginning; as the project grows and develops, it will continue to expand.”

Acts of kindness: with a mobile app and a real Good Card, you can spread the love!


What's your envisioned role of companies and brands in the project?

“We envision a time when corporations join in the activity. Using our project as a Happiness-as-a-ServiceTM (HaaSTM) platform where they can easily engage their customers and employees in Corporate Social Responsibility (CSR) initiatives.

“Research significantly shows that millennials, Y & Z Generations buy specifically from brands that are socially responsible and actually participate in giving back to the community. We are developing a new and innovative platform where corporations can increase their social impact, and communicate their social responsibility efforts to consumers in a fun way.”


RELATED: Random acts of kindness


Can your game actually “build and restore faith in humanity and society?”

“Since The Good Cards is still in its first version, it doesn't have the ability to 'restore faith in humanity,' just yet. However, as we continuously develop the platform, it will have the capacity to make a large scale impact. Just think about some of these big brands like Coca-Cola, Nike, or Pokemon Go, and the millions and millions of people all over the world who have interacted with them.

“We envision a day when our platform grows this large and millions of people join us in doing good; restoring faith in humanity. Once something like this happens, yes, we totally believe it will 'play' a big role in restoring faith in humanity and society.” 

Main photo: Evan Kirby


Written by Arlo Laibowitz

arlo.jpgArlo is a filmmaker, artist, lecturer, and intermittent practitioner of metta meditation and morning yoga. When not dreaming about impossible projects and making them happen in the most impractical ways possible, he journals, listens to jazz, or cuddles with his better half.



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